Consumers Gear Up For MDA As Audition Begins

All is set for the commencement of regional auditions for Maltina Dance All (MDA), the popular family reality television show which enters its sixth season this year. This, according to Mrs. Ngozi Nkwoji, Senior Brand Manager, Maltina, is coming on the heels of thousands of applications received online from consumers who are gearing up for the spectacular show.

The regional auditions are used as the platform to select family representatives who are expected to qualify their families before the show proper kicks off. The auditioning centres are Port Harcourt, Benin, Enugu, Ibadan, Lagos and Abuja which will hold between 20 July and 4 August,  2012. Consumers who do not have the opportunity of registering online at http://www.maltinadanceall.tv/ can register at the audition venues.  A breakdown of the regional auditioning dates, given by Mrs. Nkwoji shows that Benin and Port Harcourt auditions are scheduled for 20 and 21 July at Best Western Hotel and The Atrium Event Centre respectively. Lagos audition takes place at the National Theatre from July 26-28. For Enugu auditions, it is Dannic Hotel on July 27th and 28th while Abuja and Ibadan auditions comes alive on August 3rd and 4th at Nicon Luxury Hotel and Jogor Centre respectively.

As a further incentive, she added that during the regional auditions consumers and members of the public also stand a chance to win any of the numerous regional dance competition prizes like 2.5KVA generators, 21” Flat screen TV sets, Home theatre systems and lots of other gifts.

Maltina announced an upward review of the prize money from N5million to N6 million and a car.

Meanwhile, the first and second runners up will take home N1 million and N500,000 respectively. Maltina Dance All is the consumer engagement and experiential marketing platform that the brand deploys to resonate with esteemed consumers and the society in general.

Speaking at the Press briefing held at its expansive Lagos breweries headquarters, Mr. Ageni Yusuf, Corporate Affairs Adviser, Nigerian Breweries Plc said the Maltina brand is renowned for promoting togetherness with friends and loved ones. He took members of the press through a robust history of the unique consumer engagement platform:  “In 2007, Maltina Dance All, the foremost experiential and sponsorship platform of the brand was introduced. The family TV show has no doubt remained Nigeria’s first and only family dance TV show featuring families from various regions across the country. From the 2007 edition which produced the Onye family as winners, Maltina Dance All has gone through five successful seasons. In 2008 it was the Opuwari family that carted away the star prize; in 2009 the Ibiams were voted the nation’s best dance family. The Adejoh’s were champions in 2010 while in 2011; the Ekubo’s were crowned the best dance family with the unforgettable swinging moves of Ebi Ekubo and his little sister.”

 —Henry Ojelu