Lagos, Ekiti To Cooperate On Outdoor Ad Management

The Lagos State Signage and Advertisement Agency, LASAA, and  the Ekiti State Signage and Advertisement Agency, EKSAA, have started co-operating in the area of signage and outdoor structures, LASAA Managing Director, Mr. George Noah, has said.

The new partnership, Noah said, is sequel to a recent visit to LASAA by EKSAA boss Mr. Eleaza Olumiyiwa Ogunmilade.

Noah also visited  Ekiti State recently accompanied by Ms. Temitayo Etomi (Special Adviser on Operations) and Mr. Tope Akande (Head of Corporate Affairs) to assist Ogunmilade in both the regulatory and revenue generation functions, including the development of an outdoor masterplan, signage enumeration and situational analysis, image and reputation audit, structure segmentation and pricing.

‘‘We found out during our visit that Ekiti State may not possess the population and commerce in Lagos State, but there are vast potentials of untapped products and services to add more pep to the aesthetics of the environment as well increase revenue more than ever before.

“The two agencies have agreed to an exchange programme to enable staff benefit from such exercise,’’ Noah added.

The Director General of EKSAA, Ogunmilade, who is a former Managing Director of Oceanic Bank in Gambia, expressed similar sentiments.

“We recognise the strides made by LASAA in recent years and hope we can benefit from that wealth of experience. This is a collaborative initiative, as such we believe there are some areas LASAA too will learn from us. We intend to put in place systems to help us run efficiently in addition to giving our staff the required training for the job.”

—Simon Ateba