Guinness Nigeria Promotes Responsible Drinking

Guinness Nigeria Plc has organised the second series of the DrinkIQ Media workshop to reinstate the need for consumers to make informed decisions on alcohol consumption.

Speaking at the workshop held at the corporate head office in Lagos, Sesan Sobowale, Corporate Relations Director, Guinness Nigeria, stated that the reason for organising the second series of the DrinkIQ Workshop was to further promote responsible drinking and create awareness on the proper consumption of alcohol. He added that it is part of the company’s ‘Plan Ahead’ Responsible Drinking campaign.

“Guinness Nigeria Plc makes effort to promote responsible drinking and works with combating alcohol misuse, setting standards for responsible marketing and innovation; and promoting a shared understanding of what responsible drinking means in order to reduce alcohol-related harm,” Sobowale said.  The DrinkIQ Media Workshop which had in attendance journalists from national newspapers covering business, brands and industry was organised by Ngozi Ife Anene, Corporate Communications Manager, Guinness Nigeria. She stated that the company believed that by training journalists on responsible drinking, it would further equip them to ensure the public receive the right information on the proper consumption of alcohol. “Whilst a vast majority of consumers choose to drink responsibly, many others do not. As a responsible corporate citizen, we will continue to use our marketing and communications expertise to help raise awareness around responsible drinking to make a significant and sustainable impact in society”. Guinness Nigeria will continue to drive initiatives in its marketing campaigns and information programmes to ensure that alcohol abuse is greatly reduced.

Brands reporter with National Mirror Newspapers, Ella-Marcelle Olamiju, who attended the programme expressed satisfaction, saying; “The Guinness Nigeria DrinkIQ workshop is a brilliant initiative and very enlightening. I am more informed and I recommend this programme to other stakeholders”.

 By Henry Ojelu