Hyundai’s Brand Value Soars

Hyundai Motor Company, a fast growing automotive company by brand, saw its brand value surge 24.4 percent from a year earlier to $7.5 billion, according to brand consultancy Interbrand’s 2012 Best 100 Global Brands. Hyundai, which has been included in the Best 100 Global Brands list for eight consecutive years, ranked No. 53 out of 100 brands this year, a steady increase from the No. 84 position in 2005 and the company’s highest ranking ever.

“Hyundai’s recent investment in global campaigns and sensational new product designs are fulfilling customers’s emotional needs,” Interbrand said in a statement. “Brand awareness for Hyundai has increased phenomenally in a short period of time and we are looking forward to the brand’s future direction.”

The whopping growth rate of 24.4 percent this year significantly outperformed the industry’s average growth rate of 11.2 percent. Beyond the auto industry, Hyundai is also one of the world’s fastest growing brands, closely trailing the growth rate of brands such as Apple Inc., Google Inc., and Amazon.com.  In addition to the company’s continuous focus on quality, Hyundai attributed the stellar results to its brand management efforts. Hyundai announced its new ‘Modern Premium’ brand concept at the 2011 North American International Auto Show, unveiling its new brand direction and slogan. This year, Hyundai launched its first global brand campaign “Live Brilliant.” The Interbrand rankings are calculated using companies’ financial balance sheets combined with marketing activities, while also reflecting each brand’s potential profit.

—Daniel Ekugo