SsangYong Brands Berth At Stallion


Stallion Motors has won exclusive dealership for SsangYong, Korea’s 4th largest automaker, bringing to nine similar automobile franchises managed by the conglomerate. Other exclusive franchises controlled by Stallion Motors include Porsche, Audi, Volkswagen, Skoda, Honda, Hyundai, Ashok Leyland and Foton.

Stallion Motors will by virtue of this recognition be responsible for marketing, sales and after sales activities of SsangYong brand in Nigeria. An archetypal replica of Mercedes-Benz, SsangYong adapted Mercedes Benz technology in 1991 after the company brokered skill partnership acquisition with Daimler-Benz to develop SUV using Mercedes-Benz know-how.

SsangYong leveraged on this influence to build its infrastructure while utilizing the existing Mercedes-Benz network to raise the profile of its evolving presence in the competitive SUV market. Mr. Jatin Nadkarni, marketing director, SsangYong Nigeria told automobile media at the unveiling of SsangYong product line-up in Lagos that Stallion Motors is committed to creating a niche for SsangYong in Nigeria, taking advantage of the worldwide appeal the brand holds.

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He said Stallion Motors is working towards generating consistent demand for SsangYong in Nigeria and that it plans to impel clientele with the powerful technological affiliation SsangYong enjoys with Mercedes Benz. Stallion Motors is to this end offering fresh incentives that include “FREE Maintenance package of two years / 60,000 kms” (whichever comes earlier) to all Customers that purchase SsangYong vehicle from now till December 31, 2012. The dealership is in addition offering 3 years / 100,000 kms warranty on its models. Stallion Motors has already taken delivery of the entire SsangYong range in preparation for the formal launch that would come up at a later date. The models include Rexton, Kyron and Actyon Sports, all of which are available in Stallion Motors branches nationwide. The Korando is expected to be available in Nigeria early next year, assured the marketing director.

—Daniel Ekugo

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