Kwara First Lady Becomes Peak Milk Ambassador

In furtherance of Peak Milk’s current campaign tagged “Drink Milk Everyday”, the flagship brand from FrieslandCampina WAMCO Nigeria has named the Kwara State Governor’s wife, Mrs. Omolewa Ahmed, the milk ambassador in the state during the flag-off campaign in Ilorin.

Mrs. Ahmed’s preference as the first milk ambassador from the brand is as a result of the motherly role she demonstrates towards every indigene of Kwara State and this would further enhance and drive Peak’s effort to ensure that per capita milk consumption in state is increased.

Speaking at the kick-off of the campaign in Kwara State, the Senior Brand Manager, Joshua Abuh stated that the campaign is as a result of the research the company carried out in the country with respect to how Nigerians use milk.

He said: “What we discovered was that even though Nigerians appreciate the goodness of milk and know that it is nutritious, they do not take it regularly. On the average, people consume milk twice a week which is too low if they will get all the benefits that are there in milk.”

He, however, appealed to the first lady to use her growing influence in the state to encourage her people to regularly take milk.

Responding to her appointment, Mrs. Ahmed thanked Peak for the honour and pledged to be a good ambassador of such a novel initiative.

She emphasised the need to drink milk, which she said was an essential necessity for daily growth. She, therefore, urged the citizen of Kwara State to imbibe the habit of drinking milk.

—Henry Ojelu