8th November, 2012
Mercedes Benz is in the news again; and this time the new Mercedes-Benz Actros has won not one but two prestigious design awards: the German Design Award 2013 in the Transportation and Public Space category and the Focus in Gold 2012 award from the Design Center Stuttgart.
Merc’s flagship truck clearly wooed the judges with its high-quality and interior ergonomics, as well as its consistent exterior design themes found throughout the various vehicle variants. Following the ‘red dot’ design award from the Design Zentrum Nordrhein-Westfalen the new Actros has now received three important awards in total for its design.
According to Mirko Plath, Managing Director, Weststar Associates Limited, authorised general distributor of Mercedes-Benz in Nigeria: “We’re incredibly proud of how perfectly ‘form follows function’ in the new Actros. That’s why we naturally are very pleased about this special recognition in the form of these coveted international design awards”.
The German Design Award is conferred by a 30-member jury from the Design Council. This year the panel of judges evaluated some 1,500 submissions in ten categories. The evaluation criteria were design quality, level of innovation, brand value, functionality, ergonomics and environmental compatibility. The official award ceremony of the German Design Award will be held at the “Ambiente” trade fair in Frankfurt in February 2013 while the Focus in Gold 2012 award was recently handed over.