Practitioners in the nation’s marketing communication industry that fail to adhere to the rules guiding advertising practice in the country, as spelt out by the Advertising Practitioners Council of Nigeria  (APCON)), would face severe sanction in 2013.

Disclosing this in Lagos at the Lagos Advertising and Ideas Festival (LAIF) event, organised by the Advertising Agencies’ Association of Nigeria (AAAN), the apex regulatory body’s Chairman, Mr. Lolu Akinwunmi, stated that the body would begin the implementation of the advertising laws by 1January,  next year, in continuation of its reforms agenda which started some years ago.

He expressed concern that despite efforts by the regulatory body to sanitise the industry, in line with global standards, some practitioners are yet to imbibe the good governance culture in the industry.

“It is unfortunate that some even still practise advertising without duly registering with the body, while some registered members, still fail to submit their communication materials to the body for vetting before exposure.

“The laws guiding all these are there in the first place, and what we are going to do as from 1January, is to begin to implement  them. We believe if the industry is to move forward, the rules guiding the practice of advertising in the country must be obeyed by all,” he added.

While commending the organisers of the LAIF Awards for coming up with the reward initiative designed to raise the standards of creativity in the industry, the APCON boss  expressed the commitment of the  regulatory body to support initiatives that would boost marketing communications practice in the country.

—Henry Ojelu