15th November, 2012
Although successful at home, Chinese car companies have struggled to make inroads in export markets. Qoros hopes that will change when the Chinese start-up introduces a compact sedan at the Geneva Motor Show next March.
Qoros says its compact sedan is designed to meet European safety and emission standards,
Established four years ago through a 50:50 partnership between Chery and global industrial holding company Israel Corporation, the automaker is focused on “state-of-the-art technology, with high levels of user-friendly in-car connectivity and vehicle safety standards which compare to the best in Europe.” Some history of this relationship can be found in our earlier report.
Aiming for young buyers, Qoros plans an initial poduction capacity of 150,000 units, rising to a maximum output of 450,000 cars at an all-new facility which is currently being constructed in Changshu, Jiangsu Province. Qoros says all of their cars will be designed and engineered for maximum Euro NCAP ratings as well as other global safety, quality and environmental standards. The company’s executive team is headed by chairman and president Guo Qian, who is also COO of Chery Group.
Where did they get that name? The Q stands for quality, and the whole name echoes the Greek word ‘khoros,’ reflecting the multi-national nature of the company and meaning a collective musical voice – you know the English equivalent.