2nd July, 2013
Samsung Electronics West Africa, has unveiled its line-up of high-performance smart cameras.
The products, unveiled at an elaborate event in Lagos on 21 June, feature wireless sharing connectivity and compatibility with a broad range of Android and iOS devices.
According to Samsung, the new range of digital imaging devices embodies style and functionality, and will raise the bar for compact system cameras all over the world. Key among the new products is the Smart Camera NX300, from Samsung’s flagship model NX Series.
The NX300 features Dual band (2.4GHz and 5GHz) Wi-Fi support that enables users connects faster and with more stability to wireless networks.
Samsung also announced the “soon to be launched” Galaxy S4 Zoom, a revolutionary new product that will deliver on the company’s mission to create a single device that fulfills the role of both an industry leading smartphone and a high-end compact camera.
A part of the Galaxy S4 family, the device combines 10x Optical Zoom, 16 Megapixel CMOS Sensor and Xenon Flash with the very latest Samsung Galaxy S4 technology, setting new standards for mobile photography.
Speaking at the event, Mr. Emmanouil Revmatas, Director of Hand Held Devices, Samsung Electronics West Africa, said the NX300 and Galaxy S4 Zoom will set the benchmark for how digital imaging devices can turn daily routine into unforgettable moments, with their unrivalled smart functions.
Revmatas added that Samsung’s new digital imaging line-up were developed by harnessing core engineering technologies to offer superior image capturing while maximizing simplicity and ensuring that users are just one touch away from seamless connectivity.
Samsung also introduced its “Built for Africa”, BFA, campaign with focus on Wigshot, a fun app, that connects with its African consumers who love to be creative with the images they share. The Wigshot feature lets consumers choose from over 50 various wigs styles from the Samsung smart camera and stylishly fits them to taste on subjects captured with the device. Users can share their images directly from the camera using the Samsung Smart Camera app which is available for free on Google Play.