31st October, 2013
Unilever Nigeria PLC, a leading consumer goods company, recently re-launched the Royco seasoning brand with the introduction of a new Chicken flavour and reformulation of the existing Beef flavour.
Unilever sources say that with the brand re-launch and extension, Royco now comes in three variants – Chicken, Beef and Goat – all of which deliver on their culinary promise of taste that is Now Meatier than Ever.
Managing Director, Unilever Nigeria, Thabo Mabe said: “At Unilever, we are focused on the needs of our consumers and provide innovative products that will meet these needs in a unique manner, while improving their lives. This Royco re-launch further reinforces this commitment and I am confident that our new Royco Chicken and reformulated Royco Beef flavour will receive positive reviews and acceptance in the Nigerian market.”
Brand Building Director, Unilever Nigeria, David Okeme said the re-launch was staged against the background of a new campaign theme tagged: The Great Taste of Home. The campaign seeks to connect Nigerians with the essence of the brand which is all about bringing to life the great taste of home in every meal prepared with Royco seasoning.
Category Manager, Savoury, Unilever Nigeria, Bolanle Kehinde-Lawal, said that the new Royco brings uniqueness to the taste of seasonings available to the Nigerian consumer. Royco Chicken, the latest introduction to the existing Royco family, is specially formulated to deliver “irresistible chicken taste” and great aroma, in addition to the existing Beef and Goat variants.
—Daniels Ekugo