12th February, 2014
Nigerian Breweries Plc, the brewing giant, on Monday announced a new line extension of its premium lager beer, Star.
At a special event organised for the media, distributors and key stakeholders of the company at Lagos Sheraton, Ikeja, the leading brewing company introduced STAR LITE – a 100 percent natural beer made with the finest malted barley, hops, and the best quality water.
“This is a first-of-its kind innovation and we were certain our consumers will love it. Star Lite is the first ice cold filtered beer in Nigeria, the only 100 percent natural beer in the market, and the only one that lets you know when it’s cold enough for drinking,” said Mr. Walter Drenth, Marketing Director, NB Plc, of the new product.
According to Drenth, the new beer which comes in a 60cl bottle also has a unique cold protection crown cork that ‘locks the coldness inside’. It has a first-of-its-kind temperature indicator, silver neck foil and changes colour when it’s at the best cold temperature for drinking.
“It is a smart beer, which advises consumers, through the temperature sensitive ice cold icon. When the icon turns blue, the beer is cold enough for you. Star Lite implies fewer calories,” Drenth added.
This beer targets a unique demography of modern and social gentlemen who like to stand out and lead an active lifestyle.
Guests at the event got to sample the new product and savoured the refreshing, crisp taste.