Nigerians have been urged to embrace e-payment platforms as the best option for payments for business transactions.
The e-payment platforms – Point of Sale (POS) and Instant Payment platforms have benefits of convenience, safety and receipt of instant value to enable people make payments for their transactions using any of their devises such as ATM cards, mobile phones, Laptops, desktops, notebooks, I-Pads, etc.
All Nigerian banks in conjunction with NIBSS (Nigeria Interbank Settlement Scheme) have commenced a communication awareness campaign to enlighten Nigerians on the benefits of these e-payment platforms, encourage usage and adoption of these payment options.
Nigerians are enjoined to embrace the e-payment platforms due to their safety, reliability and efficiency coupled with the attendant security issues with making payments through cash transactions.
These e-payment platforms have become globally acceptable means for financial transactions and banks are encouraging Nigerians to adopt same for their transactions.
The e-payment platforms are highly convenient, safe and efficient, and with improved infrastructure, transaction values can be received instantly.
The improved efficiency of the e payment platforms enhances greater penetration and accessibility to financial services by the people.
The on-going campaign on radio and other news media will be complemented by the use of consumer engagement activities (road shows, one on one contact marketing), digital and online advertising.