This year’s campaign for the Hennessy Artistry, the popular music platform known for its art of blending, has kicked off with the announcement of 2Face Idibia and Wizkid, as the 2014 edition’s headliners.
They will be joining the iconic list of the Hennessy Artistry Alumni including D’Banj, MI, Naeto C, Banky W, Eldee, Tiwa Savage, Jesse Jagz, Ice Prince, Nneka, Sir Shina Peters and Bez.
The new headliners will later this month release their first ever collabo track for this year’s Artistry.
Lere Awokoya, Brand manager, Hennessy Nigeria, said this year’s Artistry represents a blend of the matured, premium lifestyle and the young, vibrant lifestyle, which is generally classified as “new school”.
“Our 2014 headliners, 2Face and Wizkid greatly represent what Hennessy Cognac symbolizes which is the premium luxury lifestyle, fun and success. They both appeal to different kinds of fans and having them release their first-ever collabo will definitely shake the African music scene,” Awokoya said.
Following tradition, this year’s supporting acts will also be announced later this month before the club tour kicks off.
Starting off as a cocktail-mixing contest between renowned bartenders, Hennessy Artistry has since evolved into Nigeria’s biggest music platform for experimental collaborations between multi-talented artistes.