12th January, 2016
After an all week-long teasing of her fans with a coming big reveal on the social media, Mavin Records first lady and Pop star, Tiwa Savage and her baby boy, Jamil, have been unveiled as the new ambassadors for Pampers.
The songstress and her son were unveiled Monday in Lagos as the new face of the Pampers at the launch of a new brand of the diaper by Procter & Gamble.
Speaking on the endorsement, Tiwa said as a new mom, she was really concerned about getting the best for her baby.
“As a new mom, you want the best for your baby. So I researched for the best products, as well as take advice of people’s recommendations. But my findings showed that Pampers care and spend more money in researching for what would give babies comfort. That’s why I’ve decided to come on board when I was approached,” said Tiwa, who was at the event with her son/co-ambassador and husband, Tunji ‘Tee Billz’ Balogun.
Tiwa had also took to her instagram page some minutes after she was unveiled to share the news.
“Introducing the new pampers Ambassadors #blessings #WeLovePampers #JamilLovespampers #Momknowsbest”.
Ehis Enakhabor, Brand Marketing Director, P&G, speaking on the new hashtag platform #Momknowsbest said it’s an avenue for mothers to share their experience on their babies’ growth and their choice of diapers that will make their babies sleep well and healthier.
“Pampers is so committed to the happy and healthy development of babies. That’s why we are creating this #Momknowsbest platform with the help of Tiwa to kick start the new community of mom who will be sharing their experiences online,” Enakhabor said.
Tiwa has basically been cashing in on her baby, Jamil since he was conceived. It started with an endorsement with Konga during her pregnancy and now Pampers. And industry watchers believe this is probably just the beginning.
While the figures involved in the new deal are shrouded, insiders say it’s a huge deal for the singer who already has in her portfolio major brand endorsements for MTN, Pepsi and Forte Oil.
Already, the singer and her son have shot TV and print commercials for Pampers Nigeria which have debuted on many electronic and print media.