23rd February, 2016
Daniels Ekugo
A consumer goods company, Denna Rossi Limited, has introduced Ivana Fruit Juice, Shappe Fruit Drink, Polar Water, Adelisa Wine and Ibiza cocktail (red and white) to the Nigerias market which it described as the first choice of the health-conscious people.
A statement signed by the Head of Marketing/Corporate Services of Denna Rossi Limited, Ifeanyi Nihe, said the company is assured of its determination to deliver the products through massive investment in latest technology that helps to address the needs of a growing health-consciousness among Nigerian fruit juice consumers.
According to Nihe, “Ivana Fruit Juice is a rare blend of the best of Nigerian and imported fruit juices. It is a 100 percent Premium Fruit Juice product that can attain the status of market leader and capable of winning awards.
“The Ivana Fruit Juice and Shappe Fruit Drink do not contain any preservatives, no colourants and no added sugar.”
The company’s world-class manufacturing facility located at Km 4 PH/Aba Expressway Oloki Uzuaku Abia State.
“The most advanced packaging technology provided by its foreign technical partners ensure that the Denna Rossi brand in its products retains the goodness of fruit and provide the essential vitamins and nutrients to consumers.
“Denna Rossi products come with more attractive packs designed to give more impact and to focus more on brand elements,” Nihe said.
The products come in different flavours: IVANA fruit juice with seven flavours- orange, mango, apple, apple pear, exotic, pineapple coconut, pineapple red grape fruit; They are available in Tetra Paks and PET/Bottles.
SHAPPE fruit drinks has seven flavours as well – orange, mango passion, apple, strawberry and banana, tropical fruit, red grape fruit and grape fruit drink.