6th April, 2016
Giant Vitamin Water drink has been introduced into the Nigerian market.
The new drink is produced by Giant Beverages Limited located in Ikorodu, Lagos.
The introduction of the new product, according to analysts have the potential of reshaping the non-alcoholic beverage market in Nigeria as it will satisfy the yearnings of lifestyle-conscious consumers, for healthy non-alcoholic water beverage that actually satisfies thirst without the worries of excessive sugar intake.
Speaking at a media briefing which took place at La Maison Faharaheit in Lagos, the Marketing Manager of Giant Beverages Limited, Mrs. Bose Ogunyemi disclosed that “Giant Vitamin Water is the healthy non-alcoholic nutrient-enhanced water beverage brand that actually satisfies thirst.
“It is made from demineralized water, infused with natural fruit extracts, vitamin and minerals unlike carbonated drinks made from chemical compounds and sugar. It does not contain artificial flavours, colours and preservatives. Vitamin Water is a breakthrough product with a range of unique variants”, she added.
Giant Vitamin Water comes in one bottle size 500ml but 6 delightful variants – Blackcurrant-Acai, Lingonberry-Boysenberry, Pineapple-Passion, Orange-Lime, Lemon-Balm, and Prickly Pear-Kiwi.
Each variant, according to the Marketing Manager, has blend of vitamins and fruit extracts to deliver refreshing and naturally tasting hydration.
“It does not contain sugar or other artificial sweetener. It actually satisfies thirst, unlike other carbonated or sugar sweetened drinks. There is no limit to the number of bottles that can be consumed by an individual. It contains vitamins and minerals that are beneficial to healthsaid,” she said.