Simi Drops ‘Love Don’t Care’ Video

X3M music label first lady and super singer Simi has just dropped the visuals for her ‘Love don’t care’ ballad and yes, it’s a must watch.

Directed by Clarence Peters, the video is a one-take narrative that tells a simple story of love being torn apart by ethnic and social constructs.

The video is subtly embellished with iconic images of Nigeria’s history, ironically reminding us that in our diversity lies our unity.

Simi speaking said, “‘Love don’t care’ is an emotional piece that will stir up feelings you never thought existed”.

Watch video below.