23rd May, 2016
During a press conference this morning, the Chocolate City Group unveiled two music labels- Super Cool Cats and JagzNation as record label imprints under the famous Chocolate City Music label.
Choc City is fast becoming the first African record label to follow in the footsteps of international heavyweights such as Universal Music and Sony Music Group.
The two labels are owned and headed by Ice Prince and Jesse Jagz respectively.
Chocolate City Music CEO, Jude Abaga aka MI Abaga, at the press conference, addressed accordingly, the questions asked by newsmen and also, live questions from fans on social media who were keen to know how the relationship between Chocolate City Music, Ice Prince and Jesse Jagz would unfold going forward.
According to M.I, the breaking away of two of the most popular artistes on the label is not a destruction of Chocolate City, but an investment in the two new imprints towards building an empire, while emphasizing that this announcement has been in the works for months and it is easier for both prolific artistes to keep up with the pace of their creativity when under their own independent labels.
Speaking, Ice Prince said, “Super Cool Cats is beyond a music label, as we are already working with fashion designers, video directors etc.; it is in fact a full platform for different expressions of the arts” .
He also mentioned that he is already working on an urban line with Seyi Sanusi popularly known as “Sneaker Boy”.
Jesse Jagz was cool, calm and all smiles as he told the press that being an artist under a large label limits his creativity, but that having his own record label gives him more creative freedom and control on his content.
See photos below.
