10th July, 2016
Murray won after beating Raonic in three straight sets.
The Scot broke into tears after clinching the final point as the emotion overcame him and the crowd erupted with joy all around him.
He won the match 6-4, 7-6, 7-6 and was rarely troubled as he put in a dominant display, matching Raonic’s big service game with plenty of aces of his own.
It comes as Murray’s personal wealth is set to double to £120million with marketing experts predicting he will net another £60million in the next three years after ditching his ‘wild outbursts’ for a family man image.
The 29-year-old revealed that during this Wimbledon fortnight, his first as a parent, the tennis has been a ‘distraction’ and he just wants to get home to wife Kim and five-month-old daughter Sophia.
Prince William and the Duchess of Cambridge were in the Royal Box cheering on Murray alongside a host of celebrities including Benedict Cumberbatch, Lily James, Hugh Grant and Bradley Cooper.
Murray is worth around £58million currently through endorsements and commercial deals, according to the Sunday Times Rich List.
Sponsorship veterans said world No 2 Murray’s beefed-up appeal comes from calming down his rants and sulks now he has married Kim, 28, and become father to Sophia, born in February.
Experts said Murray’s fortune would rocket even if he loses due to having a wider appeal, as with Beckham, whose family wealth has rocketed to £240m since he retired from football due to his combined family appeal from wife Victoria and children.
Beckham’s agent Simon Fuller also masterminds Murray’s sponsorship partnerships, which already include a £15m deal with Sportswear firm Under Armour, as well as deals with Head, Jaguar and Standard Life.
Read more in Daily Mail of London.