21st February, 2021
A creative mind gave birth to the brand in order to preserve the African essence.
Hoodies and Stones’ name comes from the desire to create a fusion of Western and African fashion.
The goal is to merge these Western clothes, not just hoodies, into the precious African culture, given that the hoodie is one of the most popular and valuable Western outfits and that Africa has the most priceless jewels (stones).
Given the speed at which African culture is disappearing due to the constant exposure that native peoples all over the world are experiencing from Westerners, there is an urgent need to preserve what little culture is still present through one of the things that people can hardly live without clothing.
PM News listed the 10 facts about award-winning clothing company, Hoodies and Stones below;
1. Hoodies and Stones is founded by FADIPE ADEDAMOLA, O.
2. Hoodies and Stones was established in 2017
3. They release a fashion collection every year
4. Hoodies and Stones incorporatetheAfricancultureintoeverypieceofclothinginvented(t-shirts, jeans, skirts, hoodies, suits, etc)
5. The brand therefore mostly focuses on solving the problem of this cultural exclusion—in the sense that African folks (both home and abroad) are often inclined to put on jeans and shirts—by producing African outfits that are not only limited to traditional events but can also be worn in any casual or professional setting.
6. They cover Nigeria, UK, and Asia.
7. They bagged African Fashion award as the fashion retail store of the year in 2020.
8. Hoodies and Stones price range varies from $5 to $100.
9. Hoodies and Stones materials product sewn and designed is from 100% cotton
10. Hoodies and Stones is the leading clothing brand in Nigeria