By Olayinka Owolewa
Gov. AbdulRahman AbdulRazaq of Kwara has appointed a multimedia guru, Mr Olatunde Oyeyiola, as the new General Manager of Kwara Television.
The governor announced the appointment in a statement issued by his Chief Press Secretary, Malam Rafiu Ajakaye, on Wednesday in Ilorin.
It said the choice was a step meant to turn around the state’s official broadcaster.
Versed and renowned for his expertise in the African modern multimedia industry, Oyeyiola’s choice aligns with the governor’s vision to launch the Kwara Television into the club of modern digital television stations in the country and beyond, the statement said.
Born in New Bussa, Niger State, in 1980, Oyeyiola hails from Oro Kingdom in Irepodun Local Government Area of Kwara.
He holds a Diploma in Mass Communication and a Bachelor’s Degree in Public Relations and Advertising from the Lagos State University.
Oyeyiola, talented and goal-oriented, has always been on top of his game even as an undergraduate. Beginning from 2002, he was three times the president of the students’ arm of the Independent Television Producers Association of Nigeria (ITPAN).
Oyeyiola’s solid professional foundation began in 2004 at Alphavision Multimedia, a subsidiary of the Consolidated Media Associates, producers of soap operas such as Everyday People, Saints and Sinners, Candlelight, One Love and Domino.
At Alphavision, he led a television revolution that birthed the quintessential Soundcity Television which was at the time only a 30-minute weekly music show but was later transformed into a 24-hour pan-African urban music and lifestyle TV channel that now airs in over 55 African countries, as well as DSTV Channel 327, GoTV Channel 75, and TalkTalk UK.
He is credited with quality programming, monitoring transmission, drafting company policies, and structuring production operations at the firm.
While at Alphavision Multimedia, he worked with Andrew Cummings Commission where he produced pacesetting television adverts like MTN’s Mama Na Boy, Guinness Extra Smooth TVC with Tuface, Glo’s Me 2 U, Harp Real Friends, Zip Up, Oceanic Bank’s Happy Customer and many more.
With a growing portfolio and a vast multimedia mindset, he later trod farther down the paths of showbiz in 2013, when he consulted for DKM Media where he directed concerts, managed artistes, and produced music videos like Dbanj’s Don’t Tell Me Nonsense, The Kings Men Concert and a host of others.
Oyeyiola also produced and directed ‘Why Me’ and ‘Move your body’ music video by Dbanj and the defunct Mohit Records in 2005.
He later joined Trace TV in 2014 as General Manager where he created and developed the television’s content and ensured quality programming and production.
He also led strategic projects such as the Airtel Trace Star Reality TV.
Also in 2014, Oyeyiola advanced rapidly to hit the ground running at Playcenter Nigeria, the pace-setting multimedia company he founded back in 2007.
The Playcenter specialises in TV production, content creation, media promotion, marketing, events management and a host of groundbreaking services.
Until his appointment, Oyeyiola is credited with executing numerous disruptive projects such as Wedding Channel Africa — Africa’s first 24-hour wedding channel which broadcasts outstanding television shows like Wedding Playlist, Wedding Police, Wedding News, Clicks, Sisi Eko, Bar Room Therapy, 5 Years After, and many more.
His This Wedding, Lifestyle and Fashion channel is radically transforming the face of news and youth media engagement in Africa.
Its uniqueness is transcending continents, as it now airs on Fame TV, UK and scheduled for launch on DSTV in 2021.
The Playcenter boss has directed and produced some iconic projects like the Glo-sponsored reality TV series, Dance with Peter; Pepsi Top Ten Chart Show; Access Mavin Concert; Baba Ijebu’s Cash out Promo; Sterling Bank’s Pitch; Arise Fashion Show; British Council’s KaLM; The Conversation By Hennessy; WEMA Band Alat Launch; Faceoff Celebrity Basketball; and MTN who rocks the mo, among others.