9th October, 2021
Guinness Nigeria has unveiled another variant of their popular contemporary drink, Orijin.
The brewery firm introduced its Orijin Tigernut and Ginger drink on Friday to reawaken the tastebuds of consumers according to the firm’s Managing Director, Baker Magunda.
Guiness Nigeria unveiled the new drink at a ceremony on Friday in Lagos as part of ‘Bolder By Nature’, a creative campaign by Orijin to drive bold conversations and summon authentic expressions of orijinality through a themed fusion of African and modern street culture.
The firm noted that the new product is an authentically Naija drink for those proud of their heritage and joins its predecessors; Orijin RTD, Orijin bitters, Orijin Zero and Orijin Herbal Gin.
Mr Mangunda who spoke at the event said, “At Guinness Nigeria, we are proud of our consistency in delivering great brands to give consumers unique experiences. Our new addition to the Orijin family, Tigernut and Ginger, will carry the same trusted Orijinal heritage.
The Marketing and Innovation Director, Guinness Nigeria Plc, Adenike Adebola, added, “Orijin Tigernut and Ginger is the result of innovation”. She noted, “I am exceedingly proud of our amazing Orijin journey since 2013.
“Orijin champions those people who are proud of who they are and where they come from, but also share a modern outlook on life. We’re very excited to be bringing the much-loved taste combination of Tigernut and Ginger to Orijin – a contemporary drink that is proudly Nigerian.”