7th December, 2021
By Taiye Olayemi
The global music industry is turning its attention to Africa and Nigeria’s new generation of artistes are quickly becoming its biggest success.
Top on the list of these Nigerian artistes is Damini Ebunoluwa Ogulu, popularly known as “Burna Boy” who according to Spotify’s ratings bagged the second most-streamed album after Wizkid who got first as the artiste with the most-streamed album.
This was according to a statement released by Mr. Owoyemi Ajayi, Spotify’s Account Manager.
Ajayi said commendations go to a combination that includes talented artistes, exceptional producers, DJs, local and international promoters, leading entertainment Public Relations, marketing professionals, and a growing local audience.
” The Afro-fusion artiste hit the music world like a storm with the release of his global breakout album, “African Giant”,
” This has since staked a claim as one of the biggest stars on the music scene worldwide, a crossover sensation who refuses to compromise.
” Known for using his music as a tool for telling the story of his life and his surroundings, Burna Boy’s ability to weave tales of love and educate listeners on politics and expressions of vulnerability, while creating authentic Afrobeats, is how he’s been able to capture the world’s attention,” he said.
Ajayi said in spite of the fact that Burna Boy didn’t release an album in 2021, this has still been a standout year for him, who has won a string of awards and sold-out venues across the globe.
He noted that the two-time Grammy nominee won the award for Best Global Music Album in the World Music category for his 2020-released Twice as Tall album.
” As he noted while receiving his Grammy Award, “This is a big win for Africans of my generation all over the world”.
” His recent features on chart-topping singles like Question, Ginger and Yaba Buluku reinforces his vocal appendage as an Afro heirloom that artistes the world over seek to possess on their songs.
” From the thick gold chains that adorn his neck to his vast collection of rings and gold and jewel-encrusted teeth grills, Burna Boy has also carved a fashion niche for new-generation Afro-fusion acts.
” With huge global monthly listeners, Nigerian singer, rapper, and songwriter, Burna Boy is undoubtedly one of Africa’s biggest musical exports,” he said.
In Spotify’s recently released 2021 Wrapped data, Burna Boy featured prominently among the top 10 artists in almost every listed country in Africa.
He ranked among the top 10 streamed artists in Nigeria, Ghana, Kenya, Tanzania, and Uganda. The lowest position in these countries is number five in Kenya.
According to the Wrapped data, his album “Twice as Tall” is among the top 10 albums for the year in Nigeria, Ghana, Tanzania, as well as Uganda, and ranked in the top 30 in Kenya.
Burna Boy’s growth in the music industry and his many successes are inspirational as every step he takes elevates him, in the music industry in Nigeria, and the continent of Africa at large.
As Burna Boy continues to march on, there’s a great possibility that the doors he walks through will be left open for the up-and-coming music artists to follow in his footsteps.
He has been resilient in his pursuit to remain the ‘Odogwu’ or better still, the ‘African Giant’ of African music, most especially, the Afro sound.
Highlights of Spotify’s annual report
Nigerians dominate the list, with Wizkid coming in as the most-streamed artist in Nigeria. He is followed by Burna Boy, then Davido is third.
The only international act in the top five is Drake who is the fourth most-streamed artist. Olamide rounds off the top five.
The love for local music continues in the most streamed female artists in Nigeria, with Tems topping this list.
Nineteen-year-old Ayra Starr, who is also Spotify EQUAL’s November artist, is the second most-streamed female artist. Doja Cat is the only international artist in this top five, coming in third. Teni is the fourth most streamed female artist, and Tiwa Savage is fifth.
LADIPOE’s Feeling got Nigerians in their feels, coming in as the most-streamed track in Nigeria, followed by Peru by Fireboy DML, then Ruger’s Bounce in at third. OmahLay’s Understand is the fourth most-streamed track in Nigeria, with Monalisa by Lojay closing off a Nigerian-dominated top five.
Unsurprisingly, Wizkid’s rave of the moment Made in Lagos (Deluxe Edition) is the top streamed album in Nigeria, and the original Made in Lagos is the second top streamed album, beating international star Justin Bieber’s Justice which is third.
Davido makes another top appearance with his album A Better Time coming in fourth, and Drake’s latest release, Certified Lover Boy closes off the top five.
The playlist that Nigerians showed the most love is Hot Hits Naija, which really cements the fact that Nigerians love homegrown music.
The full breakdown of the top lists is below
Most streamed artists in Nigeria
2. Burna Boy
7. Justin Bieber
8. Fireboy DML
Most streamed female artists in Nigeria
2. Ayra Starr
3. Doja Cat
5. Tiwa Savage
6. Nicki Minaj
7. Billie Eilish
8. Ariana Grande