26th December, 2021
Alexa.com, the publishers’ favourite platform offering competitive analysis and internet ranking will shut down 1 May 2022, the company said in a shocking announcement.
“Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022”, Alexa.com Team said in an announcement on the website.
“Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.We have been proud to serve you as customers. Thank you sincerely”.
The company said it stopped offering new subscriptions on December 8, 2021.
But it said customers with existing subscriptions will continue to have access to their subscriptions until 1 May 1, 2022.
“Existing subscriptions will remain active until May 1, 2022 UTC. After that, customers will no longer have access to Alexa.com”, the Alexa.com team explained.
“The last subscription billing date will be prior to April 1, 2022 UTC. Customers will continue to have access to Alexa.com until May 1, 2022 UTC.
For those who use Alexa.com Top Sites and/or the Alexa.com Web Information Service APIs, the team said the APIs will be retired on December 15, 2022.
Alexa Internet was founded in April 1996 by Brewster Kahle and Bruce Gilliat.
The company’s name was chosen in homage to the Library of Alexandria of Ptolemaic Egypt, drawing a parallel between the largest repository of knowledge in the ancient world and the potential of the Internet to become a similar store of knowledge.
Three years after it was founded, Amazon.com took it over for $250M in stock.
Alexa provides web traffic data, global rankings, and other information on over 30 million websites.
Alexa estimates website traffic based on a sample of millions of Internet users using browser extensions, as well as from sites that have chosen to install an Alexa script.
As of 2020, its website is visited by over 400 million people every month.