Growth of Online Betting in Nigeria

images (2)

FILE PHOTO: Online betting

Credit: Invoice NG

Betting has become a big business in Nigeria. A 2016 report by Klynveld Peat Marwick Goerdeler (KPMG) found that at least one bookmaker was making $10 million a month from local sports bettors.

Three years later, a report by Research and Markets valued the Nigerian sports betting industry at $2 billion and growing. Fueling this bullish attitude is the emergence of online and mobile sports betting.

Data shows that over 100 million Nigerians now use the internet. As noted by Statista, Nigeria’s digital transition is thanks to mobiles rather than computers. In fact, by 2025, forecasts show that 140 million people will be using smartphones in Nigeria.

This digital movement is opening up new possibilities. That is giving new forms of entertainment a chance to thrive, one of which is online sports betting.

Picking up on trends popular in Europe and North America, Nigeria is becoming an online betting and gaming nation.

With accessibility increasing, the question becomes: what’s available and which companies are leading the way?

Betting Sites in Nigeria

There are dozens of online sports betting companies making their way in Nigeria.

Given the emergent status of sports betting in Nigeria, most popular online brands hail from outside of Africa. However, that doesn’t mean there isn’t any local talent.

South African gambling brands such as Emperors Palace and Hollywoodbets are making a name for themselves.

However, when it comes to reputation and excellence on a global scale, it’s the European imports that are currently offering the most action for Nigerian sports bettors.

Nigeria’s Favorite Bookmaker

Two of the best online sports betting sites in Nigeria right now are Betway and 22Bet.

The former has been offering online betting odds and casino games since 2006.

It conducts most of its business in the UK and Europe, where it sponsors a variety of sporting events, including football and horse racing.

First, as one of Nigeria’s best betting sites, 22Bet has a commitment to quality. Although it doesn’t have the same mainstream profile as Betway, it too is licensed and regulated.

That means it’s able to offer safe, and fair services to people in Europe and, more recently, Africa.

Anyone wanting to see what this new online sports betting craze is all about can try 22Bet and get bonuses worth up to ₦50,000, competitive odds, and more.

As for Betway, becoming a partner of major racing events, such as Cheltenham, and sponsoring football clubs like West Ham, wasn’t an accident.

Betway has become a multi-billion-dollar company that’s not only known for offering competitive odds but safe products.

Why? Because it’s licensed and regulated by gambling authorities around the world.

Source: Pixabay

That means its apps are secured by SSL encryption, player funds are processed safely, and all payouts are guaranteed.

Related News

This commitment to safety and quality has earned Betway a reputation for excellence and helped it forge links with sports companies.

Now, from its office in South Africa, Betway’s presence is growing in countries such as Nigeria.

How to Choose Betting Sites

Source: Pixabay

Knowing that online sports betting is available is one thing, but choosing the right platform can be tricky if you’ve never been exposed to the industry.

We know Betway has an international reputation for excellence and that, on a local level, 22Bet offers the best service for Nigerians.

However, that could just be our opinion. To validate these claims, you have to know how to choose the best betting sites.

With this in mind, here are four qualities to consider before you bet online:

Welcome Bonus

Every legal online sportsbook offers a welcome bonus. These deals are designed to attract your attention.

For example, 22Bet will give you a 100% first deposit bonus worth up to ₦50,000. This means your first deposit will be doubled.

These free credits can make bets and win cash prizes. Therefore, it’s always important to check the welcome bonus before you join a sportsbook.

Betting Features

All the best betting apps have added extras. For example, it’s good to see features such as live streams, statistics, and tips.

Bookmakers that give you these extras, such as Betway and 22Bet, are always worth trying.

Live Betting

Betting before an event is great, but live betting can be even more entertaining.

That’s because you’re making moves in the moment. If you want to bet in this way, you need a bookmaker that has slick software.

That’s because the odds are always changing, and you don’t want there to be any glitches that slow things down.

Betting Games

Without sport, there is no sports betting. For this reason, you want a bookmaker to cover a variety of sports. Popular sports such as horse racing and football should be standard. However, it’s also good to see things like boxing, cricket, and darts.

The more sports a bookmaker covers, the better. If you can find sportsbooks like Betway and 22Bet that hit these marks, you’ll soon see why online sports betting is becoming popular in Nigeria.

Load more