13th July, 2022
By Taiwo Okanlawon
Boomplay, a leading music streaming platform in Africa, and Turntable Charts have signed a partnership that will see the music streaming service distribute data of the most streamed songs in Nigeria, to the publication.
The ranking of music will provide music lovers access to collaborative content which seeks to recognize the top songs and artistes across the country.
Speaking during the announcement, Tosin Sorinola, Director of Artiste and Media Relations at Boomplay stated that this partnership affirms the company’s commitment towards the advancement and growth of music across Africa, “With this new partnership, we are bringing Boomplay’s leadership in digital music across Africa together with TurnTable’s definitive music chart to give creators, artists and fans access to even more credible statistics that they can rely on.”
“This agreement is a natural extension of our music strategy to bring exciting music experiences to fans across Africa while helping them to find the hottest, most popular music hits and singles from all musical genres in Nigeria,” she concluded.
Her sentiments were echoed by Ayomide Oriowo, co-Editor-in-Chief of TurnTable Charts, “This new partnership is a landmark for TurnTable Charts as a music chart publication as it represents our first direct agreement with a DSP operating in Nigeria. The partnership makes the data points used for our charts better and bigger. Additionally, it offers an opportunity to provide better platform-specific analytics and reports.
“Finally, with Boomplay as the largest music streaming service in Nigeria, this is the first step to creating genre charts that puts the spotlight on other genres of music beyond popular music in Nigeria as well as an albums chart that gives the performance of albums across all platform. We are delighted to have Boomplay as a partner”
The TurnTable Top 50 is the publication’s biggest music chart – the first ever standard aggregate music chart in Nigeria that combines radio airplay, TV airplay, freemium streaming and now Boomplay data, the most credible and a true reflection of what music lovers are listening to in the country.
TurnTable Charts publishes weekly music charts in Nigeria, mostly based on Friday to Thursday tracking.