28th July, 2022
The Lagos State Signage and Advertisement Agency (LASAA) has reacted to claims by the Peoples Democratic Party (PDP) governorship candidate in Lagos, Mr. Olajide Adediran, that officials were removing his campaign posters.
Adediran, popularly known as Jandor, had accused the agency of removing his campaign posters and instructing outdoor advertising agencies from not to fly his campaign materials.
He also allegedly claimed that the Lagos State Government instructed outdoor advertising practitioners to reject materials from opposition parties.
The PDP candidate had alleged that his advertisement materials were brought down midway into a contract.
But while dismissing the claim, LASAA Managing Director, Prince Ademola Docemo, in a statement on Thursday said the candidate’s allegation did not show an understanding of the rules guiding outdoor advertisement practice in Lagos.
It said that LASAA regulates billboard structures and not advertisement campaigns.
“The decision to deploy any advertisement is the sole discretion of billboard owners who must have registered with LASAA for a licence to hoist advertisement structures in the State.
“Advertising companies determine their clients and the terms of their trade,” the statement reads.
It clarified on the pasting of posters, when political campaigns are formally flagged off in accordance with INEC guidelines.
According to the statement, when this is done, pasting of posters, rather than being done indiscriminately, must be done at designated sites.
“The guidelines will be enforced without prejudice against any political party, association or aspirant,” it said.(NAN)
PR/SOA