17th September, 2022
Spotify, an online music streaming platform has announced Nigerian singer, Oyinkansola Sarah Aderibigbe, known popularly as Ayra Starr, as the latest RADAR Global artist.
The rising star, born and raised in Nigeria is the newest addition to Spotify’s marquee global emerging artist program.
Background: RADAR is Spotify’s program created to spotlight up-and-coming music talent – giving them an opportunity to broaden their fanbase and supporting them in their path to superstardom through comprehensive marketing, content, and editorial campaign.
Ayra Starr joins artists including The Kid LAROI, Nathy Peluso, Boza, Griff, and more than 500 others who have joined the program since its inception in 2020.
As the next big step for the burgeoning singer, Spotify’s support of Starr runs deep — from being tapped as Spotify’s EQUAL Artist of the Month in November 2021 (the platform’s program that aims to foster gender equality in music and provide a platform to highlight influential female creators) to being listed as a featured artist in the COLORSxStudio campaign via Spotify Africa’s RADAR partnership, and most recently joining RADAR Africa in May 2022, Ayra now takes it to the next level as RADAR Global’s newest artist.
Through the program, Ayra Starr will be featured on the RADAR Global playlist as well as release special content on Spotify, including a mini-documentary and social content.
The mini-doc, which takes place in Ayra’s hometown, Cotonou Benin, gives fans special insight into the rising star as she chronicles her beginnings and more – showing fans a personal look at her journey.