ALAT launches campaign to promote stronger savings, investment culture

ALAT 1

ALAT by WEMA

ALAT by Wema, Nigeria’s leading digital bank, has launched a campaign aimed at encouraging Nigerians to imbibe a healthy savings and investment culture.

This will help them build a strong financial base in the new year.

The bank, in a statement, encouraged both existing and new customers to take advantage of its numerous savings offerings to grow their finances and create wealth by cultivating a strong culture of regular savings and investment.

According to Morolake Philip-Ladipo, Acting Head, Brand and Marketing Communication at Wema Bank, there are nine savings services on ALAT that customers can choose from, noting that they can earn up to 10% interest.

“As people resume their various activities after the festive season, the early weeks of the year are often associated with a rise in spending. There are nine savings plans on ALAT that customers can choose from, to ramp up their savings and investment.

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“Naturally, it is difficult for people to save money because there isn’t going to be sufficient money to keep after spending. However, there is a more significant gain when people cultivate the discipline of making regular savings and investment a lifestyle,” she said.

For customers who would like to spend, the Spend and Save feature is the most convenient option. Customers can automatically save a percentage of the transaction amount on ALAT and earn interest on their savings. They determine the specific transaction type and duration when a withdrawal can be made.

Other savings and investment products include Stash, Flexi Goal, Spend and Save, Fixed Goal, Lock Up Savings, Dollar Plan, Investment, and Rotating Savings.

Philip-Ladipo added that the various savings features available were designed to meet the preferences and needs of everyone who desires to be intentional about their savings and investment culture.

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