28th March, 2023
By Eluemelem Jennifer Chinenye
The former signee of Mavin records and ‘Kukere’ crooner, Iyanya Onoyom Mbuka, popularly known as Iyanya has revealed that he spent N52 million on the song, video and promotion of hit song ‘Like’ which featured Davido and Kizz Daniel.
He revealed this while commenting on an Instagram post made by media personality Adesope Olajide.
The singer had initially taken to his Instagram handle to reveal his worries about the high cost of music promotion.
He said “Promoting music has become very expensive. If you are lucky to get a song go viral, make you thank God.”
In his reaction to Iyanya’s post, Nigerian UK -based media personality Adesope Olajide wrote : “Nothing can be truer than these words… I’m just glad my brother @iyanya getting his dues once again.”
Iyanya has, however, revealed that he spent 52 million naira in promoting the song ‘Like’ and that 27 million naira is the least he has spent in music promotion.
This information which spread quickly has got music lovers showing various reactions as the amount sounds outrageous.
The artiste also uses the medium to encourage upcoming artistes not to get discouraged.
He wrote “The cheapest I have spent on a song since January 2021 is n27m. When I dropped “LIKE” FT Davido and Kizz Daniel, we spent N52 million, on song, video and promotion. This should not discourage any up-and-coming artiste, you can do it, all you need is consistency.”