Dangote becomes most admired Africa brand for 6th time

By Rukayat Moisemhe

The Dangote brand has been named the most admired African brand among the continent’s top 100 brands for the sixth year in a row.

Mr. Francis Awowole-Browne, Dangote Group’s corporate communications personnel, revealed the feat in a press statement .

MTN, a South African telecommunications company, came in second, with Digital Satellite Television (DSTV) coming in third.

It went on to say that the pan-African conglomerate brand was also named the best African pride brand, ahead of Ethiopian Airlines and MTN.

According to the statement, the Dangote brand placed second in sustainability among brands doing well for people, society, and the environment in a newly created category.

“Brand Africa in its statement announcing the ranking, also disclosed UNICEF as the number one NGO and Coca Cola as the number one non-African brand.

“Brand Africa disclosed that Dangote retained the number one spot for the sixth time, in spite of African brands slipping to 14 per cent of the top 100 most admired brands in Africa as non-African brands entrench their position in the continent,” the statement read.

Reacting to the survey, Group Chief, Branding and Communication, Dangote Industries Limited, Mr Anthony Chiejina, said the awards were well deserved.

This, he said, was because the Dangote brand generated strong nationalistic impressions and powerful feelings across the continent in terms of industrialisation, self-sufficiency, prosperity, power and production.

Chiejina stated that this was further strengthened with the recent commissioning of 650,000 bpd Dangote Petroleum Refinery & Petrochemical complex which was a huge industrial complex.

“The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development,” he said.

NAN