25th November, 2023
By Victoria Oluwayemi
Bimbo Ademoye, a renowned actress recognized for her roles in ‘Sibe’ and ‘Iya Barakat Teropi Secxxion’, has highlighted the lucrative aspect of influencing, expressing how she enjoys being paid to indulge in her passions.
She also explained that despite the demand from fans for consistent content, there’s a lack of awareness about the substantial investment of time and money required for its production.
In an interview with the Punch, Ademoye expressed the strain of regularly releasing content, mentioning the expectation from fans for more shortly after a release, oblivious to the significant resources invested.
Ademoye recounted spending millions on shooting eight episodes of ‘Sibe’ and the subsequent requests for additional episodes, emphasizing the need to recuperate the substantial financial investment before producing more.
Reflecting on her journey, Ademoye remarked that 2023 had been a rewarding year for her career.
Ademoye effortlessly navigated between acting and brand influencing, attributing her success to her intellectual grasp of trends.
“It (releasing content regularly) puts me under a lot of pressure. One can shoot two films worth millions of naira and after one uploads the film, fans would be asking for more after just one hour; not knowing that one pumped in millions of naira into it. I spent millions to shoot eight episodes of ‘Sibe’, and after it finished showing, people were asking for more episodes. I had to tell them to relax and let me recoup my money first”.
She revealed the lucrative aspect of influencing, expressing how she enjoys being paid to indulge in her passions, making it manageable to balance both facets of her career.
“I just go with the flow. I have been blessed to know what trend to follow. Influencing is a money-making machine, and it is fun. I get paid to do what I love, so it has been quite easy for me to handle both”.
Furthermore, she emphasized the necessity for content creators to continuously innovate, acknowledging the audience’s tendency to lose interest in repetitive content.