29th November, 2023
Guinness Nigeria has announced the appointment as Adebayo Alli as its new managing director, replacing John Musunga, who is moving higher in the Diageo Africa hierarchy.
The company made this known in a notification submitted to the Nigerian Exchange Limited and the Investing public on Tuesday, following a meeting of the board on 27 November.
Musunga who resigned as Managing
Director with effect from 31 December, will join Diageo Africa as the new Managing Director for Southern, West and Central Africa
Alli who is taking charge of Guinness from 1 January, was the commercial director before his new appointment.
He joined Diageo in 2005 as a Packaging Operations Support Manager and
has worked in several senior leadership roles across manufacturing, supply and commercial.
He is a well-rounded executive with almost two decades of broad experience and leadership
across supply chain, manufacturing, program management and sales.
He has a proven track record of transforming business units, optimising end to end supply chains, leading commercial organizations to breakthrough and delivering results through a diverse and inclusive team in complex, uncertain and disruptive environments.
In 2013 Bayo moved to Ethiopia on International Assignment to join Diageo’s Meta Abo
Brewery Limited’s leadership team as the project lead for a business transformation project.
He was subsequently promoted to Plant Manager in 2014 and appointed Supply Chain Director
Bayo brought a unique style of leadership displaying a heightened sense of cultural
awareness, an inclusive leadership, and a mission mindset to unlock many breakthroughs
while working in Ethiopia.
He returned to Nigeria in 2017 as Operations Director and in pursuit of his general management
ambition, he transitioned to commercial taking up several senior commercial sales roles in
Guinness Nigeria PLC.
Between 2019 and 2020, Bayo was appointed and served briefly as the Director for IPS, Reserve & Modern Trade.
In 2020, Bayo was appointed as the Commercial
Director Guinness Nigeria.
In his current role as the Commercial Director, he has led the delivery of outstanding NSV
growth, doubled Gross Profits, unlocked significant improvement in gross margins, grown, or held value share across priority categories and partnered with Guinness Nigeria’s distributors to deliver mutually profitable growth despite significant head winds.
Bayo also transformed the commercial team in Guinness Nigeria to one with a digital focused mindset and has successfully leveraged technological solutions to drive incremental growth, deliver productivity, embed operational safety, and sustain market share growth.
Bayo is known for his deliberate focus on people and his many bold bets across supply and
commercial has helped unlock business and personal growth for many of his colleagues
thereby ensuring robust succession plans.
His purpose is to add value to the world by inspiring others especially Africans to cause the transformations he wants to see and leave everything better than he met it.
He holds a BSc in Mechanical Engineering from the University of Ibadan; and an MSc in
Advanced Process Engineering from Loughborough University, United Kingdom.
He is a die-hard Arsenal fan and an avid golfer. His purpose is to add value to the world and to leave everything better than he met it. Adebayo is married and blessed with a daughter.