1st December, 2023
By Victoria Oluwayemi
Singer Efya has dismissed the notion of comparing the music industries of Ghana and Nigeria, emphasizing the larger scale of Lagos compared to Ghana.
She highlighted Nigeria’s numerical advantage, positioning their music industry ahead of Ghana’s.
In an interview with City 105.1 FM in Lagos, Efya emphasized the disparity in population between the two countries, stating, “Nigerian and Ghanaian music markets are not the same. Nigerians are way more than we are in terms of numbers. Numbers really matter now. The number of people that will stream Nigerian music in Nigeria is different from the number of people that will stream Ghanaian music in Ghana. The numbers are not the same.”
She elaborated, “In the capacity of numbers, Lagos is bigger than Ghana. It is like the music hub itself. Nigerians are way bigger than we are. So, usually when I see people comparing, I’m like, ‘Do you guys know?”
Efya stressed the importance of abandoning such comparisons, advocating instead for collaboration between the two West African countries.“There shouldn’t be any comparisons. What I believe that we should do is be more collaborative. Find our vibes and put them together to advance what Afrobeats is going to be in the future; for us to be the gatekeepers of our own sound. And I think that’s the power move,” she expressed.