14th December, 2023
By Taiwo Okanlawon
Latino hitmakers and American superstars continue to enjoy global commercial success, as their music videos are some of the most watched in the world in 2023.
In a release by Vevo, which highlights the best-performing music videos and artists globally for 2023, Latino music stars Karol G, Shakira, and Fied all make the list. Similarly, American music icons Taylor Swift, The Weeknd, Chris Brown, and Rihanna also make the list, while big artists like Beyonce and Drake are missing.
Karol G is the most-watched artist on Vevo for the third consecutive year, gaining 4.7 billion global views in 2023. Fellow Colombian icon Shakira comes in second on Vevo’s global chart, with 3.2 billion global views in 2023.
Taylor Swift (3 billion global views), The Weeknd (2.5 billion global views), and Feid (2.2 billion global views) round out the Global Top 5 Artists chart of this year.
Worldwide, TGQ by Vevo’s Top Artists Karol G and Shakira’s is the most watched music video of 2023, with 880 million global views. Within just the first two weeks of its debut, TQG also garnered 181.9 million global views, making it Vevo’s most watched global premiere of 2023.
Miley Cyrus’ Flowers is Vevo’s second most watched music video both in the U.S. and globally, with 97.9 million U.S. views and nearly 644.6 million global views.
Other notable 2023 Vevo premieres in the U.S. include The Beatles’ “Now And Then” (6.5 million U.S. views), Offset and Cardi B’s “JEALOUSY” (6.3 million U.S. views), Olivia Rodrigo’s “vampire” (6.2 million U.S. views), and SZA’s “Snooze” (6.1 million U.S. views).