Bridging Realms: CEO of Record Label Benin City Blends Music Legacy with Metaverse Innovation

By Taiwo Okanlawon

In a testament to the evolving landscape of entertainment and technology, Elliot Osagie, a trailblazer with a background in software engineering and now the Founder and CEO of not only the prominent record label Benin City, but also the Tech, Entertainment, and Media Firm Willingie, has been nominated for an Emmy Award.

This recognition celebrates his visionary role in creating and executive producing an innovative metaverse concert experience in Meta Horizon Worlds, “The Notorious B.I.G. Sky’s The Limit: A VR Concert Experience.”

This ambitious project not only highlights the convergence of music and technology but also underscores Osagie’s creative, innovative and pioneering approach in the new realm of this tech space.

Osagie seamlessly integrates his expertise in software engineering with his passion for music. His journey from software engineer to Founder and CEO of not just a record label managing one of hip-hop’s greatest legacy artists of all time, but also a firm advancing the intersection between Entertainment, Media and Tech, reflects a unique blend of technical acumen and artistic vision.

The Emmy-nominated virtual concert experience, produced in collaboration with leading tech partner Meta and prominent producing partner Gunpowder & Sky, pushed boundaries in the metaverse. It combined cutting-edge visual effects, advanced immersive and AI technology to create a virtual environment where fans could engage with music in unprecedented ways. Meta Horizon Worlds provided the canvas for Osagie’s vision, leveraging his software engineering background to ensure a seamless integration of digital technologies.

The partnership with Gunpowder & Sky renowned for their expertise in music programming and production, brought a wealth of industry knowledge to the project. Together with Osagie’s tech company Willingie, the two companies orchestrated a spectacle that not only celebrated the legacy of hip-hop but also set a new standard for virtual entertainment. The concert experience transcended geographical boundaries, allowing fans worldwide to participate in a shared, immersive musical journey.

Reflecting on the nomination, Osagie emphasized the collaborative effort that made the project possible. “This nomination is a testament to the dedication and creativity of our team, who embraced the challenge of marrying music with cutting-edge technology,” he stated. “It’s about pushing the limits of what’s possible in entertainment and forging new paths in this next stage of tech.”

The recognition from the Emmy Awards not only celebrates Osagie’s innovative achievements but also highlights his commitment to redefining how music is experienced in virtual spaces. As the metaverse continues to evolve, his leadership emphasizes the transformative power of technology in connecting artists and audiences on a global scale.

Looking forward, Osagie remains committed to exploring new opportunities at the intersection of music, technology, virtual reality and AI. His Emmy nomination serves as a milestone in his journey, marking a pivotal moment where his software engineering roots converge with his visionary leadership in the music industry.

Osagie’s nomination stands as a beacon of inspiration for aspiring entrepreneurs and innovators. It celebrates his ability to bridge diverse worlds—software engineering, music legacy, and cutting-edge entertainment—to create experiences that resonate deeply with audiences in the digital age.