18th February, 2024
Veteran Nollywood actor, Pete Edochie, was on Saturday, unveiled as the brand ambassador of Rowe Motor Oil distributed by a German-based company, 9th Integrated Energy Solutions Ltd.
Speaking during the endorsement held in Enugu, Mr Okechukwu Benjamin, the Managing Director of the company, said the deal would last for two years and renewable after its expiration in 2026.
Benjamin said the company chose Edochie because of his class and impeccable character in Africa and beyond as a reputable movie star.
He explained that 9th Integrated Energy Solutions Limited was a German company that brought Rowe oil into Africa and owned the franchise for Africa.
“We are here today to officially unveil Chief Pete Edochie as the brand ambassador of Rowe Oil Nigeria and we are glad that he accepted the offer.
“Our product is a German premium oil that comes with a seal which makes it difficult to be adulterated in the market,” Benjamin said.
Reacting, Edochie thanked the company for choosing him noting that companies endorsed him as their brand ambassador because of his reputation and impeccable character.
Edochie popularly known as “Okonkwo and Ebubedike” by his fans, said he had lived above board within a society marked with criminal tendencies, describing the offer as a “credible achievement”.
“I am glad to be here and to be made the ambassador of Rowe Oil and I am staking my reputation on the quality of this product.
“I have enjoyed a very international marketable reputation for a very long time and I am glad to say that if you go outside this country, first thing they come across as a thespian is Pete Edochie.
“It is not magic. When I did Things Fall Apart, I became so celebrated even before Nollywood came into existence,” Edochie said.
He expressed gladness over the organisation’s choice and described Rowe Oil as unique.