Koolfit unveils UCS 1: The ultimate urban contemporary style

Connie Aluoch

Koolfit Limited, the acclaimed Lagos-based fashion brand, which started off first on the 15th October 1975 as King David Suit Fashion Home and rebranded into KoolFit Limited on 1st August 2017.

This fashion brand is beyond just a business but it’s a vision of both a fashion inclined father and son that came together to not only create magical designs with fabrics but also provide suitable and comfortable designs and outfits that suits the taste and personality of customers all around the world.

The brand has since grown after it’s establishment in the 70s and continues to thrive in the fashion industry, making bespoke suits and jackets, African kaftans, stylish trousers and shirts, shorts, caps and other kind of outfits for men.

Chimobi Kelvin Okpara being the current CEO and head of creative design of the company, has brought a touch of urban charm into the company, making it compete amongst others in the industry and from his vast experience in urban styles he launched the very first project of the company.

Koolfit produced its latest collection in 15th May 2024 the Urban Contemporary Style (UCS 1) With its roots firmly planted in Africa’s rich cultural heritage, koolfit brings you a collection that merges urban charm with traditional artistry. A striking image that features a male model showcasing a modern, eye-catching, stylish and classy look that embodies the brand’s signature blend of cultural passion and contemporary design.

UCS 1 is a celebration of millennial urban trends interwoven with Africa’s storied legacy with the infusion of floral prints, Linen, Crepe, Aso Oke and Italian cashmere fabric.

Koolfit is known for its expert use of high-quality fabrics. In its earlier flagship launch, the Urban Contemporary Collection the brand set the benchmark by blending luxe African materials such at that its the meeting point of tradition and trend, positioning itself at the forefront of a new wave in fashion.

Koolfit use of high-quality fabrics in the Urban Contemporary Collection, sets the brand as the benchmark by blending African materials such as Aso Oke with modern textiles like Linen, crepe, and Italian cashmere cotton. UCS 1 continues this tradition, with every garment reflecting meticulous tailoring and an uncompromising dedication to craftsmanship.

The UCS 1 collection stands out with its bold, refined visual language. The featured ensemble consists of a long sleeve V-neck top infused with Aso Oke with modern cut details paired with matching trousers, designed to captivate with vibrant patterns and a contemporary palette enhanced by subtle monochrome accents.

Geometric detailing and precision stitching transform each piece into a wearable statement of art that narrates a story of cultural fusion.

Designed with the modern man in mind, UCS 1 effortlessly marries high-fashion aesthetics with everyday practicality. Each piece transitions seamlessly from business functions to upscale casual settings. Moreover, Koolfit’s commitment to affordability means that luxury style is accessible to a broad audience, meeting the needs of those who value both quality and contemporary design.

Building on the tremendous success of the Urban Contemporary Collection, with a whopping achievement of over 200% profit. Koolfit is once again making headlines with UCS 1. This collection not only reaffirms the brand’s innovative approach to blending cultural heritage with modern design but also signals a shift in the fashion industry, inspiring urban cultural expressions that resonate globally.

With the launch of UCS 1 (Urban Contemporary Styles), koolfit cements its status as a trailblazer in merging cultural heritage with urban design. Kelvin’s visionary approach, combined with exceptional craftsmanship and a keen eye for detail, positions the brand at the forefront of contemporary African fashion. As koolfit continues to innovate, UCS 1 promises to captivate both longstanding fans and new audiences, marking a bold step into the future of fashion.