17th May, 2024
By Taiwo Okanlawon
Spotify, an online music streaming platform has announced Nigerian singer, Oyinkansola Sarah Aderibigbe, known popularly as Ayra Starr, as EQUAL Africa and EQUAL Global program for May 2024.
Background: RADAR is Spotify’s program created to spotlight up-and-coming music talent – giving them an opportunity to broaden their fanbase and supporting them in their path to superstardom through comprehensive marketing, content, and editorial campaign.
Spotify hosted 15 EQUAL activations and over 14.8 million artist discoveries stemmed from EQUAL playlists, and EQUAL artists received 11,800 editorial playlist ads, all in 2023, further demonstrating the program’s impact and reach.
Ayra Starr whose February release ‘Commas’ already has over 35 million streams on Spotify, spoke on the expressive musical style that has helped her craft a niche in the music industry, and what it means to her being selected as Spotify’s EQUAL artist.
“I am grateful to become a Spotify EQUAL Ambassador. It means so much to me to be able to represent women in Afrobeats and African women in general. There are so many women in music right now and the EQUAL program is doing a great job in highlighting their hard work.”
Ayra Starr, who is known for her hits such as ‘Rush’, ‘Sability’, ‘Rhythm & Blues’, Commas and more, is gearing up for the release of her second album titled ‘The Year I Turned 21’ which is expected to drop in May 2024.
Speaking on the Spotify EQUAL program significant from her perspective, Starr said, “There are so many women in music today, behind the scenes, in front of the camera, musicians, and sound engineers, all these women working hard and Spotify EQUAL is doing a great job in highlighting all their hard work.”
