24th May, 2024
Nigerian singer and producer, Augustine Okechukwu popularly known as Tekno, has partnered with emPawa Africa, the brainchild of his colleague Mr Eazi.
Mr Eazi whose real name is Tosin Ajibade announced the partnership via a statement on X on Wednesday.
The singer said the collaboration would see Tekno’s Cartel Music releasing new music via emPawa Africa.
In addition, Tekno plans to invest as a shareholder in emPawa Africa during the company’s next capital call round.
“This phase will see them partnering with African artistes at different stages of their careers who want to maintain financial and creative freedom,” he said.
“Also, they can move from talent for hire to equity participation.
“It’s a first-of-its-kind deal for Afrobeats. This game-changing collaboration will see Tekno’s Cartel Music releasing exciting new music via emPawa Africa.
“Additionally, Tekno plans to invest as a shareholder in emPawa Africa during the company’s next capital call round.
“EmPawa Africa had been at the forefront of discovering and nurturing emerging talent across the African continent, building a launch pad for artists to shine on the global stage.
“We have worked with Joeboy, Major League DJz, Fave, King Promise, Minz and DJ Neptune, among others.”
On the partnership, Tekno added: “This alliance with emPawa will provide an avenue to be a game-changer for the African music industry and a beacon of opportunity for artistes”.
Mr Eazi launched emPawa Africa, a talent incubation initiative, to nurture and support up-and-coming African artistes, in 2018.