30th October, 2024
By Taiwo Okanlawon
German multinational corporation, Adidas, has ended all legal proceedings with popular American rapper, Kanye West also known as Yeezy.
Adidas terminated its deal with Kanye in 2022 following the public pressure by the American Jewish Committee, AJC, over the singer’s antisemitic comments.
However, speaking on Tuesday, the firm chief executive, Bjorn Gulden said it had “reached an out of court settlement with West to end all legal proceedings without money exchange.
“The drama with West belongs to the past. Negotiations and settlements have been done”, Bjorn Gulden stated without giving details of the agreement.
After ending the partnership in 2022, Adidas was left with Yeezy stock worth around €1.2bn (£840m).
Following the end of the legal dispute, the company said that the final Yeezy stocks will be sold by the end of 2024.
Earlier this year, the rapper claimed that he created “every style of music” that has been dominant in pop culture in the past two decades.
He insinuated that he created trap, drill, contemporary R&B, and basement.
Kanye Omari West was born in Atlanta, Georgia, on June 8, 1977. His father, Ray, was a photojournalist for the Atlanta Journal newspaper and was also politically active in the Black Panthers; he later became a Christian counselor.
West’s mother, Donda, was a teacher who became a professor of English at Chicago State University, and eventually, her son’s manager before she died at the age of 58 from heart disease after cosmetic surgery in 2007. Her passing would profoundly affect West musically as well as personally.
West initially made his mark on the music industry as a producer for leading artists. He showcased his own abilities as a rapper with his 2004 debut, College Dropout, and cemented his place atop the hip-hop world via such chart-topping albums as Late Registration (2005), My Beautiful Dark Twisted Fantasy (2010), Yeezus (2013) and Ye (2018).
The winner of nearly two dozen Grammy Awards, West is also known for his awards-show theatrics, forays into fashion and marriage to Kim Kardashian.
