Indomie ignites holiday Spirit with “Season to Show Some Love” campaign

Indomie Noodles, Nigeria’s leading noodle brand, celebrated the holiday season with its “Season to Show Some Love” campaign, which ran throughout December in Lagos and Ibadan.

This heartfelt initiative was designed to bring families and friends closer, foster community spirit, and spread kindness, unity, and joy across Nigeria, all while encouraging acts of generosity during the festive period.

The campaign featured two major highlights: the stunning Indomie Christmas Tree at Jara Mall in Ikeja and Palms Mall in Ibadan, where visitors gathered to take photos and immerse themselves in the holiday cheer.

Another key activity, the Indomie Neighbourhood Santa Surprise, was a unique CSR initiative that surprised select communities with gifts and noodle packs, reinforcing the spirit of giving.

This was further amplified through a social media challenge where Nigerians were invited to share touching messages of appreciation for someone who had shown them love in 2024, using the hashtag #SeasonToShowSomeLove.

Winners saw their loved ones treated to surprise visits from Indomie Santa and his elves, spreading joy and gratitude.

Shravan Kumar, Marketing Manager, shared the campaign’s core message: “While Christmas activations are common, we took it a step further by introducing a relatable character—Indomie Santa. By tying the campaign message, ‘Season to Show Some Love,’ with the true essence of the festive season, we created a unique experience for our consumers. From the physical interactions at our events to the Santa surprise visits, we ensured every moment was filled with love.”

Continuing its tradition, Indomie also unveiled Nigeria’s Tallest Christmas Tree at Jara Mall in Ikeja, drawing families and holiday enthusiasts. Social media star Tomike Adeoye brought added excitement, hosting games and activities that energized the crowd.

Campaign Project Manager, Ebere Anajama, highlighted the brand’s efforts to engage communities through various touchpoints—from the Santa visits to the mall activations.

Temitope Ashiwaju, Group Corporate Communication and Events Manager at Dufil Prima Foods, expressed, “At Indomie Noodles, we believe the true spirit of Christmas lies in sharing love, kindness, and joy with those around us. Our ‘Season to Show Some Love’ campaign was designed to create unforgettable memories, strengthen family bonds, and bring people together.”

Indomie’s “Season to Show Some Love” campaign underscores its commitment to fostering togetherness, kindness, and positive connections during the holiday season.