3rd March, 2025
Nigerian online sellers may soon experience a major shift in e-commerce as Auqli, the country’s first live shopping platform, prepares for its official launch in April 2025.
Designed to address common challenges such as abandoned carts, unpaid orders, and algorithm-driven visibility issues on social media, Auqli promises to offer a real-time, interactive shopping experience that streamlines transactions and enhances buyer-seller engagement.
Unlike conventional online selling methods, Auqli allows vendors to host live video sessions, interact directly with customers, and close sales instantly within the same session. The platform also integrates buyer verification, cash-on-delivery payment options, and in-app logistics, ensuring a seamless and fraud-resistant shopping experience.
Co-Founder Paul Jatau highlights the platform’s mission to empower businesses beyond the constraints of social media.
“Many sellers struggle with visibility and unreliable transactions,” he said. “With Auqli, they can engage customers in real time and secure instant sales without algorithm interference.”
CEO Odera Joseph Echendu further emphasised the need for a trust-driven marketplace, where vendors can focus on business growth rather than chasing payments.
“We are eliminating the frustration of failed transactions and ensuring that every committed purchase is finalised instantly,” he stated.
Beyond live selling, Auqli offers businesses a comprehensive suite of tools for inventory management, secure payment processing via mobile money and bank transfers, and community-driven customer engagement. The platform also enables exclusive live events, product launches, and promotional campaigns, making online shopping more interactive and immersive.
With its upcoming launch, industry analysts are keen to see how Auqli reshapes Nigeria’s evolving e-commerce landscape, potentially setting a new standard for digital retail in the country.
