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Odumodublvck cries out over ‘stream farming’ in Nigerian music industry

Odumodublvck threatens M.I, asks to be unfollowed
Odumodublvck threatens M.I, asks to be unfollowed

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On his X handle, Odumodublvck wrote, “There’s a high level of stream farming going on in the Nigerian music industry.

By Oluwapelumi Oluwayemi

Rapper Tochukwu Ojogwu aka Odumodublvck has cried out that there is a high level of “stream farming” in the Nigerian music industry.
He made the claim on X.
According to him, streams are being manipulated for bookings and ticket sales.
On his X handle, Odumodublvck wrote, “There’s a high level of stream farming going on in the Nigerian music industry.
“Farming is crazy cause it’s not translating into shows. It’s not translating into bookings and ticket sales home and abroad. So, what’s the point?”
Another rapper, Blaqbonez has repetitively claimed that some artistes are manipulating streams with the use of streaming farms, especially on Apple Music Nigeria charts.
However, famous Nigerian music executive, Don Jazzy, debunked the existence of such technology in a 2023 interview, declaring that there was no such thing as “streaming farm”.
Despite Don Jazzy’s dismissal, allegations of streaming farms have continued to pop up in the Nigerian music industry both from industry practitioners and observers.

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