Indomie uses AI to celebrate Nigerian moms in epic Mother’s Day Campaign

Indomie marked Mother’s Day with a unique and heartwarming campaign, “Show Some Love to Mum”, combining cutting-edge AI technology with lively in-person activations.

Held at Ikeja City Mall, the event honoured the unyielding love and dedication of mothers across Nigeria.

The celebration featured two main components: a personalised digital experience and a vibrant physical event. A standout moment was the revolutionary use of AI to craft personalised video messages for mothers.

Through an online platform, mums received touching greetings from celebrities Shaffy Bello, Bimbo Ademoye, and Akinyemi Omotayo (Asherkine), creating an unforgettable experience.

“Our aim was to go beyond traditional gifts and truly recognise the sacrifices and resilience of mothers,” explained Ibrahim Isa, Regional Brand Manager at Indomie.

“The overwhelming positive response and radiant smiles from the mothers affirmed the success of this campaign. We’re delighted to have provided a platform for such a meaningful celebration.”

In addition, mothers were gifted carefully curated goody bags as a token of Indomie’s appreciation for their daily contributions.

The “Show Some Love to Mum” campaign was designed to inspire Nigerians to express their gratitude in unique and impactful ways, ensuring that every mother felt valued and celebrated.