I’d have chosen journalism over music – Davido

Award-winning Nigerian music star David Adeleke, popularly known as Davido, has revealed that he would have pursued a career in journalism if he hadn’t become a musician.

The “Unavailable” crooner made the revelation during a recent interview on 96.1 The Beat in Atlanta, where he explained why he is more active in media promotions and press appearances compared to many of his peers in the industry.

“I like promo, I like conversations. A lot of people don’t know that I studied marketing apart from business management. I like to market myself, I love to talk,” Davido said. “If I had a podcast, I would talk for like three to four days [laughs].”

He emphasized the importance of media engagements in building an artist’s brand and noted that unlike some big artists who avoid press, he embraces it because he genuinely enjoys conversation and gaining information.

“If I wasn’t doing music, I will definitely be in journalism,” he added.

Davido also addressed public curiosity about his massive social media following, stating that his visibility and engagement stem from deliberate effort and consistency.

“A lot of people in my position would just sit down and let everything work for them. People be asking me why I got the most followers, it’s because I’m working. I know how hard Beyoncé works with all the money she got,” he said.