Why Afrobeats blew up globally – Joeboy

Nigerian Afrobeats singer, Joseph Akinwale Akinfenwa-Donus, popularly known as Joeboy, has shared his thoughts on why Afrobeats music has gained massive global recognition.

Speaking during a recent interview with Zwart, the singer credited the genre’s international success to several factors — chief among them being the outgoing and expressive nature of Nigerians.

“Afrobeats is here now because it has been a long time coming. And there’s so much talent, it’s only right that we just spread it to the world,” Joeboy said.

He emphasized that Nigeria’s large population, both at home and abroad, has contributed greatly to the popularity of Afrobeats, alongside the power of social media and the high-quality music emerging from the country.

“Thankfully, Nigeria has a very huge population back home and even in the diaspora.
Naturally, we are very loud. That’s what they said. So, we are very out there. And, wherever we are in the world, we like to represent [our culture]. That also played a huge role [in Afrobeats gaining global attention].”