Morocco 2025: Organizers unveil new slogan for tournament
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Whether as players, coaches, officials, fans, or trailblazers in the media, African women are not merely part of the game, they are leading it. With unmatched passion and purpose, they challenge
The Confédération Africaine de Football (“CAF”) is proud to announce the official tournament slogan for the TotalEnergies CAF Women’s Africa Cup of Nations (WAFCON), Morocco 2024: Born Winners.
This brand expression celebrates the fearless, powerful, and purpose-driven women who are shaping the future of African football.
The bold slogan is more than just a rallying cry, it is a declaration of identity. Born Winners is a tribute to the spirit of African women who embody victory, in sport, in society, and in every corner of life.
Whether as players, coaches, officials, fans, or trailblazers in the media, African women are not merely part of the game, they are leading it. With unmatched passion and purpose, they challenge norms, break barriers, and light the path for generations to come.
The TotalEnergies CAF WAFCON, Morocco 2024 draws from authentic stories of triumph, honouring the battles fought and victories earned by women across Africa. It signals the end of waiting and the rise of purpose-driven leadership, pride, and power.
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