Sendar debuts in Nigeria with 99.7% SMS delivery guarantee, industry-first refund policy

In a significant development for Nigeria’s digital communication space, innovative tech startup Sendar has officially launched operations, promising to redefine standards in bulk SMS services with a bold 99.7% delivery rate guarantee and a full refund policy for undelivered messages.

Founded by a team of forward-thinking technology entrepreneurs led by Temitope Orilua, the platform enters a market long plagued by inefficiencies, unreliable delivery systems, and a lack of vendor accountability.

Sendar’s mission is clear: to restore trust in business messaging by delivering a transparent, high-performance experience to Nigerian enterprises.

“Our goal was simple,” said Mr. Orilua, recently honored as Emerging Tech Entrepreneur of the Year 2024 by the Nigerian Technology Awards. “If a business pays to communicate with its customers, it deserves transparency and results.”

At the core of Sendar’s disruptive value proposition is its refund-for-failure policy—a first-of-its-kind offer in the Nigerian SMS ecosystem.

Businesses using the platform are assured of either near-perfect delivery or a refund for every undelivered message. This promise is backed by Sendar’s proprietary high-speed infrastructure, intelligent routing algorithms, and DND bypass capability for whitelisted sender IDs.

Since its soft launch, the platform has already gained traction among small and medium enterprises (SMEs), financial institutions, schools, hospitality businesses, and logistics companies—segments that heavily rely on reliable customer outreach.

Looking ahead, Sendar is preparing to expand its service offerings. The company has revealed plans to integrate WhatsApp Business API and deploy AI-powered voice agents, positioning itself as a unified communication solution tailored for the African business landscape.

With performance benchmarks that rival leading international platforms, Sendar is not just entering the Nigerian bulk messaging space—it is setting a new standard.

As more businesses seek reliable and transparent communication tools, Sendar is poised to become the go-to provider for bulk SMS, one-time passwords (OTPs), and enterprise-level messaging infrastructure.